I'm Kinneret Yifrah
I live in Haifa, Israel. It's a beautiful city, with the Carmel mountain on the east and the Mediterranean seashore on the west amazing restaurants a busy port and many cultures living harmoniously together like nowhere else in the area
From here I run Nemala – Microcopy Studio, and spread the word of microcopy, also known as UX writing and UX copy.
I manage the vibrant Israeli microcopy community (9,000 UX designers, PMs, developers, and of course - writers) and give practical microcopy workshops all year round
The project that I'm most proud of is "Microcopy: The Complete Guide" A handbook for everyone dealing with digital products that wants them to sound human and engaging. The book has already been sold in 44 countries, and is serving thousands of UX and product pros. You can read more about it in this link: www.microcopybook.com and use the special Prototypr code: prototypr10 to get your own copy
You are most welcome to follow the super-practical articles I regularly post on Medium: https://medium.com/@Kinneret
I'd love to stay in touch here and on Linkedin: www.linkedin.com/in/nemala
See you around!